Indian ethnic wear retailer, ‘Neeru’s’ organized a magnificent photo shoot at the Taj Falaknuma Palace, Hyderabad last month. The theme was ‘family’ and the shoot centered on Neeru’s brand ambassador, Karisma Kapoor. Apart from the brand ambassador, also a part of the shoot – included Neil Nitin Mukesh, Randhir Kapoor, Jaya Prada, Harshali Malhotra and Jason.

From a humble beginning of supplying raw material to fashion retailers to being reckoned as a fashion brand that is today synonymous with ethnic fashion, Neeru’s has indeed come a long way. The brand kindles fashion with its active participation in fashion weeks and close engagement with celebrity fashion influencers.

“Selling the latest and the best of Indian ethnic wear at a reasonable price tag,” Avnish Kumar, director of Neeru’s said.

The product line includes lehengas, sarees, silks, suits, mix-and-match, accessories, men’s ethnic and kids’ wear. Women’s wear includes lehengas, ghagras, silks, sarees, half sarees, blouses, tunics, and mix & match in both ready-to-wear, and unstitched formats. Men’s wear includes kurta pyjamas, Indo western wear, sherwanis, suits, shirts and trousers.

Today, with 52 EBO and MBO stores (including the one in Dubai) and approx 4.5 lakh sq.ft. of retail space, Neeru’s is redefining designer ethnic wear in India, making it available to patrons who are connoisseurs of fine design but shy away from buying due to expensive designer tags.

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