There is a thin line where technology ceases to be a tool and begins to replace the soul. In response to a world increasingly mediated by algorithms and synthetic realities, ISKO LUXURY  by PG presents H.A. HUMAN ART. This Fall/Winter 27/28 collection proudly reclaims the sovereignty of the creative gesture, technical expertise, and human vision.

The concept for this season is one of artistic resilience: a return to authentic handcraft—to that precision born from decades of experience and not merely computational calculation. To narrate this dedication to the “handmade,” ISKO LUXURY by PG has chosen a bold visual identity inspired by the world of comic books, transforming the fabric into a canvas where artisanal mastery returns as the absolute protagonist.

The Vision of Paolo Gnutti

“H.A. Human Art was born from a need for truth,” declares Paolo Gnutti, Creative Director of ISKO LUXURY by PG. “Today, artificial intelligence can generate beautiful, sophisticated and highly realist images. However, with this collection, I wanted to return to pen and paper – to regain control by returning to pure technique and the passion that only a human being can infuse into a project. We chose the comic book style as a metaphor: a tribute to honest creativity, where the imperfection of the manual stroke becomes the true hallmark of contemporary luxury.”

The 8 Capsules

The narrative of H.A. HUMAN ART unfolds through eight interpretations of excellence:

• INDIGO ATELIER: The elegance of heritage tailoring lives on in indigo flock surfaces, where meticulous attention to detail defines a new vision of the modern.
• NOIR ARISTOCRAT: Black as a language of power and refinement. Tone-on-tone patterns create dynamic depth, as the classic world of wool-like fabrics creates a strong, elegant new identity.
• CHENILLE DENIM: A tactile softness that defies convention. Ecru and indigo fabrics evolve through new constructions that enhance both luminosity and versatility.
• HERITAGE BLACK/BLACK: Tradition meets the intensity of total black. Natural textures and classic constructions dialogue with overdyed surfaces to bring authentic denim to life.
• FUR DENIM: A sensory reinterpretation evoking the visual codes of fur and pony hair through denim, creating a deep, three-dimensional luxury.
• SPECTRUM: Color as vibration and energy. Multicolor weaves and naps transform the fabric into a living surface where light interacts with the textile structure.
• NOBLE DENIM: The meeting point between the strength of denim and the nobility of wool—the latest noble fiber added to this capsule. A perfect balance of sartorial structure, absolute comfort, and technical performance.
• INNER PRINT: A hidden “wow” factor. A collection where fabrics maintain classic heritage characteristics on the outside, while the interior reveals unexpected, surprising prints… A collection fully customizable to meet the specific needs of each brand.

A COLLABORATIVE PROJECT

ISKO LUXURY by PG & SOKO will unveil “Luxury Beyond Convention”.

ISKO LUXURY by PG & SOKO, under the creative direction of Paolo Gnutti, will unveil “Luxury Beyond Convention”—an original collection that captures the evolution of luxury. It is no longer only about what you see, but how it comes to life. This partnership is conceived to move beyond conventional processes, where research, material, and vision converge. Indigo is reimagined: recycled, transformed into flock, and brought back to the surface with unprecedented depth. By integrating SOKO technologies—Hydrogel, Lumia, and Frost—the collection shapes a denim that is both essential and powerful, proving that true luxury is defined by character and environmental awareness. The collection will be showcased at both the ISKO LUXURY by PG and Soko booths.

Isko Luxury by PG invites you to explore the universe of H.A. HUMAN ART during the Kingpins Show in Amsterdam, April 15-16. An exclusive opportunity to rediscover the beauty of human creativity and be moved by a denim that places the heart at the center of technique.

Isko Luxury by PG: The art of being human, the precision of being unique.

Subscribe our WhatsApp Channel FREE to get regular updates – Click here

Enlist your name FREE in  Apparel Manufacturers Directory – Click here