In a move that endeavours to foster an eco-system for entrepreneurship in the country, Myntra.com has launched ‘Designer in Residence’ programme under its Myntra Fashion Incubator (MFI) initiative. This is a path breaking attempt by the brand to inspire young entrepreneurs and designers who have a flair for the business of fashion.

Myntra is now inviting applications from all design graduates and fashion entrepreneurs to incubate their business under the ‘Designer in Residence’ programme. The last date for submission of application is 31st October, 2014.

Speaking on the launch of MFI, CEO of Myntra and Head of Fashion, Flipkart, Mukesh Bansal said, “The idea behind setting up the Myntra Fashion Incubator is to mentor young entrepreneurs who do not have access to capital, supply chain and distribution platforms, and empower them to create sizeable indigenous fashion brands in the long-run. This fashion incubator initiative is an attempt to strengthen our commitment of building sustainable and aspirational fashion brands within the country. We will unearth the talent from every part of India and give them a platform to make it big in the Indian fashion space through this exciting programme.”

The ‘Designer in Residence’ is a yearlong programme, targeted at budding designers with a unique brand idea to create and develop a fashion business in India. Participants will be mentored and trained by experts and also receive financial support to create designs for one season. MFI will also provide opportunity to showcase these brands in various platforms as well as help retail the same on Myntra platforms.