Swedish fashion retailer, MQ Holding has completed the acquisition of Joy AB, a fashion retailing company for womenswear, for an expansion in the Nordic region.

All the conditions for the transaction have been met, including an approval from the Swedish Competition Authority and consent from for the change in ownership from both the parties.

Commenting on the acquisition, Christina Stahl, CEO of MQ Holding said, “We are pleased to announce the completion of acquisition, and that Joy is now a part of MQ. With its 55 stores and online sales in Sweden, Joy adds an established retail chain brand for ladies fashion to the MQ Group.”

“Joy caters to midlife women and thereby adds a new, interesting and affluent customer group with a keen interest in fashion to the MQ Group,” she added.