Blackberrys, a menswear brand has launched a new ‘ReFit’ service which enables shoppers to have their clothing customised to fit them properly by the label’s ‘Fitexperts’ and the campaign will run till June 12.

Shoppers can bring in garments like jackets, trousers, and suits to a Blackberrys store. The clothing can be from any brand and the Blackberrys ‘Fitexperts’ will tailor the clothing to fit the wearer free of cost.

The initiative is designed to reduce clothing waste by enabling people to bring their unworn pieces back into circulation in their wardrobe, while also drive in-store footfall and increase brand awareness.

“For over three decades, Blackberrys has been known as the country’s ‘fit expert’ when it comes to the nuances of crafting menswear,” Blackberrys’ Director Nitin Mohan said.

“Through our innovative ReFit service, we invite customers from across India to experience the joy of wearing a perfect fit,” he added.

Nitin Mohan further stated that through this exercise, Blackberrys hopes to show how a great fit can cut the most flattering silhouette and bring a positive shift in the way a customer carries himself.

Blackberrys was launched in 1991 and currently has over 375 exclusive brand outlets across India and is also available in more than 1,250 multi-brand outlets.

The brand aims to mix craftsmanship with timeless aesthetics while enabling men to express their individuality.