Megha Pitti has launched a women’s occasion wear brand with an eponymous name. The label blends traditional and modern aesthetics and has been positioned in the affordable luxury tier segment.

“Our brand is about evoking emotions, forging connections, and expressing a narrative that transcends the literal,” Megha Pitti said in a press release.

“We have blended and integrated his own creative universe of colors, patterns, and shapes with Indian culture and workmanship overall for our SS’24 collection,” Pitti added.

The pricing range for Megha Pitti’s clothing is between Rs 7,500 and Rs 36,500, and its latest collection is now available on e-commerce sites like Pernia’s Pop Up Shop, Aza Fashion, and Nykaa Fashion.

In order to provide a new perspective on affordable luxury, the brand infuses traditional design outfits with a dash of kitsch and maximalism and offers a variety of age-group options for Indian women.

Megha Pitti’s collection of vibrantly colored kurta sets, lehengas, and sarees are inspired by Indian culture and workmanship and are perfect for weddings, celebrations, and other events.

The label is a contemporary take on refined Indian dressing with clean lines, delicate details, and a hint of drama is its signature.

Striking yet free-spirited, their ensembles bring western aesthetics to traditional wear while reinventing silhouettes and constantly pushing the boundaries of affordable luxury.

The label began its journey in 2015 and is known for its unique, handcrafted and elegant designs tailored to perfection for each person donning a Megha Pitti.

As a made-to-measure and made-to-order brand, Megha Pitti crafts every outfit with precision to fit the body perfectly.

The label focuses on creating romantic silhouettes in customised fits while incorporating an amalgamation of contemporary and fusion styles.