Manyavar has appointed film star Ram Charan as its brand ambassador and the brand is celebrating the appointment with a new campaign #TaiyaarHokarAiye, marking the onset of wedding and festive season.

According to a Manyavar press release, Ram Charan’s values resonate seamlessly with Manyavar’s vision, and his captivating charisma and immense popularity bring an innovative dimension to Manyavar’s rich cultural aesthetics and sartorial heritage.

The campaign film beautifully unravels the timeless tale of a father-son bond. The film comes to life as a proud father is seen fully immersed in the wedding preparations of his son.

As the son quietly admires the joyful chaos, his heart is filled with nostalgia, cherishing the precious moments and the invaluable wisdom lovingly imparted by his father over the years.

From learning to adapting to changing times to putting your family first, the film portrays the evolving relationship between a father and son, symbolising the timeless family values of guidance, responsibility, and understanding.

“I am excited to be associated with Manyavar, a brand that has consistently redefined men’s festive fashion in India,” Ram Charan said on speaking about his association with the brand.

“Manyavar’s commitment to innovation, tradition, and family values resonates deeply with my own principles, making this partnership particularly special to me,” Charan added.

“It is always a moment of pride and joy to celebrate weddings and festivities and what better way than by making a style statement in Manyavar,” he stated.

“We are happy to welcome Ram Charan to the Manyavar family. His charisma, charm and global appeal among a diverse audience, align perfectly with Manyavar’s vision of dressing the modern Indian man,” Vedant Modi, Chief Revenue Officer, Vedant Fashions also said.

“With Ram Charan, we are confident that he will have an impeccable connection with our audiences,”, Modi too added.