Manyavar, a men’s wedding and occasion wear retailer has forayed into South India by introducing Vivaham Collection made up of a Panchakacham and a Veshti.

The launch marks Manyavar’s entry into the cultural fabric of South India, promising a harmonious symphony of tradition, style and craftsmanship.

To commemorate the launch, Manyavar has unveiled a campaign film under the banner of #TaiyaarHokarAiye, tailored exclusively for the discerning South Indian audience. It showcases the grace and elegance of brand ambassador Ram Charan, dressed in the Panchakacham for his wedding ceremony and actor Sobhita Dhulipala, portraying as a joyous couple.

It playfully depicts a delightful exchange between the Manyavar couple, poised to embark on the new journey. 

“I have profound admiration for Manyavar and coming together for their campaigns I thoroughly relish. It holds great personal significance for me,” Ram Charan said while expressing his enthusiasm.

“This is a tribute to our cherished traditions, the artistry behind it and the everlasting charm of South Indian attire,” he added.

“Introducing the Panchakacham & Veshti into Manyavar’s collection signifies our strategic expansion into the vibrant South Indian market,” Vedant Modi, Chief Revenue Officer, Vedant Fashions said.

“This collaboration is a testament to our commitment to authentically embrace the cultural richness of South India,” Modi too added. 

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