Manyavar has entered South India with the launch of ‘Vivaham’, whose collection is tailored exclusively for the South Indian consumer, consisting of Panchakacham and Veshti.

To commemorate the occasion, the men’s festive-wear brand has unveiled a captivating ‘Out of Home’ (OOH) campaign featuring South Indian star Ram Charan as the brand’s face in the region.

Created under the banner #TaiyaarHokarAiye, the campaign features larger-than-life cutouts of the superstar donning Manyavar’s elegant garments.

These cutouts have been installed in 350 plus locations across Andhra Pradesh and Telangana, with their dimensions reaching an unprecedented 70 feet at several locations.

Furthermore, in locations such as Hyderabad, multiple consecutive bridge and pillar panels have been assembled to attract consumers.

The ‘Vivaham’ collection symbolizes Manyavar’s commitment to embrace the rich and vibrant heritage of South India, in line with its ethos of inclusivity and diversity.

“The OOH campaign has wonderfully captured the charisma, charm, and appeal synonymous with both, the Vivaham collection, as well as Ram Charan’s magnetic personality,” Chief Revenue Officer Vedant Modi said.

“It aligns perfectly with Manyavar’s vision of enhancing the modern Indian man’s traditional celebrations with an irreplicable elegance.” Modi added.

“Ram Charan was the obvious choice for this association, given his confident and compassionate persona and quintessential traits that resonate with the contemporary Indian man,” he stated.

Indian Apparel, Apparel & Textile News.