Madura Fashion and Lifestyle (MF and L), a division of Aditya Birla Fashion and Retail Limited, has partnered with State Bank of India to launch payments through mobile wallet ‘State Bank Buddy’ across their retail network to create exciting shopping experiences for customers.

‘State Bank Buddy’, launched in August last, is a new age mobile wallet that has for the first time integrated physical retail customers across Madura F and L’s leading brands and retail network in the country.

Madura F and L boasts of a rich portfolio of leading brands, including Louis Philippe, Van Heusen, Allen Solly, Peter England, Planet Fashion, People, The Collective and Hackett London. ‘State Bank Buddy’ will create a seamless, cashless & secured payment option with Madura F and L’s retail customers across its pan India store network.

A unique digital initiative launched by SBI, ‘State Bank Buddy’ is available in 13 languages and enables everyday payments for customers across services like online shopping, bill payment, travel and hotel bookings and more. This new collaboration will result in creating a powerful and dynamic customer base for both the entities. Madura F and L’s extensive store network spread across 1200 plus stores will now tap into SBI’s large network of creating synergies for both the entities.

On this occasion, SBI Chairman Arundhati Bhattacharya congratulated the team for a comprehensive vision on payment and emphasized the need to focus on the government’s digital agenda to create a cashless society.

Ashish Dikshit, business head – Madura Fashion and Lifestyle said, “We are happy to partner with SBI, India’s largest bank on its foray into digital payments with our retail network across the country.