With emergence of online shopping portals catering exclusively to high-end brands, consumers in India seem to have found their luxury fashion fix.
The desi shopper can now access creations of top notch global designers such as Emilio Pucci, Valentino, Bottega Veneta, Jimmy Choo, DKNY, Gucci, Burberry, Versace besides others through the single click of a mouse.
Luxury portals such as Darveys, Genesis Luxury, Elitify, Stylebop, Exclusively and others have stepped in to offer an unique platform for fashionistas to choose from larger collections of high-end brands with door step deliveries.
Nakul Bajaj who owns Darveys.com, a members-only shopping portal, said he started the site as a way to revolutionise the outlook towards high-end brands in India.
“Our aim was to revolutionise the way people look at luxury fashion shopping in India. Such a portal allows people to share their thoughts and preferences sensitizing luxury fashion shopping,” Bajaj said.
According to an Assocham-KPMG study the Indian luxury market grew at a healthy rate of 30 per cent to reach 8.5 billion US Dollar in 2013 and is likely to continue growing at a healthy pace of about 20 per cent to reach 14 billion US Dollar by 2016 owing to rising number of wealthy people, growing middle class, affluent young consumers and other related factors.
Although, India currently enjoys just one-two per cent share in the global luxury market, it is the fifth most attractive market for international retailers, the study said.
