Online lingerie retailer Zivame has raised Rs 250 crore from Zodius Technology Fund, Khazanah Nasional Berhad and other existing investors, according to a report.

The Series C round also saw participation from existing investors Unilazer, IDG Ventures and Kalaari Capital. Zivame has so far raised about 8 million US dollar in series A and B funding since it was set up in late 2011.

Zivame founder and CEO Richa Kar said the funds would be used to raise awareness about the category and company, ramp up the technology platform, enhance consumer experience on mobile phones and set up fitting stores across the country.

Within the next three years, Zivame plans to set up 100 such stores across top 10 cities, where women can come in to get fitted and know their body types to make informed purchasing decisions, she added.