The fashion e-commerce platform, ‘LimeRoad’, announced that they have signed MoU with Madhya Pradesh Laghu Udyog Nigam to retail handloom and handicraft range of products on its platform. The e-commerce platform has already started selling handicrafts and apparel range from the Nigam.

“Platform provided by LimeRoad.com to our artisans will help spreading the old customs and traditions of rural Madhya Pradesh across the world,” Shivraj Singh Chouhan, CM of Madhya Pradesh said.

“We are proud to announce that the Mrignayani products are live on LimeRoad. We have always wanted Limeroad to be the most extensive platform for the discovery of delightful products made by small-scale entrepreneurs across India. We are honored to partner with the MP government and we welcome the talented artisans of MP on to our platform. The LimeRoad Mobile App will now take these unique assets of India to millions of customers, and make these products from Traditional to Trending,” Suchi Mukherjee, founder and CEO LimeRoad said.

The MoU was signed during the National Vendor Development Programme and MSME Convention 2016 hosted by the ministry of MSME and the department of MSME, Madhya Pradesh.

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