The Swedish Fashion Retailer, H&M is now available on one of the world’s largest e-commerce platforms, Tmall.  The platform holding a strong position in Mainland China, will boost 400 physical stores of H&M and HM.com Shop Online.

During the launch period H&M’s Shop on Tmall will be offering over 10,000 styles of fashion items including ladies, mens, teens, childrens and H&M Home.

In celebration of H&M’s launch on Tmall, fashion fans can enjoy special opening offers, as well as shop Tmall and H&M exclusive pieces featured by Wang Yuan renowned singer from TF Boys. Wang Yuan is one of the stars in the H&M campaign film revealing the exclusive H&M looks sold on Tmall.

Magnus Olsson, Country Manager of H&M Greater China said, “We are very happy to extend our collaboration with Alibaba by launching H&M and H&M Home on Tmall.  Starting today, the launch on Tmall will allow H&M to be even more accessible for customers in Mainland China by complementing our existing physical stores and digital store.”

Lv Jianmei, Vice President, Tmall Fashion & Luxury, Alibaba Group said, “With H&M’s experience in online and offline fashion retail, this collaboration signifies an important milestone to Tmall’s expansion, allowing more customers to enjoy the pleasure of interactive shopping.”

H&M opened its first store in Mainland China 2007 and launched shop online at hm.com in 2014. The H&M group brand Monki has had a strong development in China since its launch on Tmall and the collaboration between the two groups is now being extended to include both the H&M brand and H&M Home. There are also far advanced discussions regarding the launch of the remaining brands in the H&M group on the biggest e-commerce platform.

– Apparel and Textile News, Apparel Talk, Indian Apparel