Khadi and Village Industries Commission (KVIC) will set up high-end outlets called ‘Khadi Lounge’ in Lucknow, Delhi and Jaipur to promote the fabric for masses. The lounge will offer premium varieties of stylish and elegant silk and new designs of readymade apparel made of khadi.

The association will also renovate its 178 outlets using Rs.80 crore grant. “Khadi Lounges in Delhi, Lucknow and Jaipur will stock premium collection of khadi silk and new readymade khadi apparel that will satisfy khadi lovers’ quest. KVIC is aligned with Prime Minister Narendra Modi’s vision for khadi and is committed towards the Make in India initiative,” Vinai Kumar Saxena, KVIC chairman said.

The first lounge has been opened in Mumbai and it will offer designer garments made of khadi for men and women. High fashion garments designed by fashion designer Ritu Beri will also be showcased at the lounge. The chain of khadi lounges is being set up to showcase the best of handcrafted products and fabrics.

“Buying one piece of khadi cloth will generate employment for one artisan. MSMEs are also taking up the ZED (zero defects, zero effect) movement and over 10 lakh units should be established. Close to 50 parameters have been decided to meet ZED certification,” Haribhai Choudhary, state minister for MSME, said while inaugurating the lounge in Mumbai.

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