Retailing only white coloured menswear clothing, Kingdom of White has opened its 10th Indian store in Chhatrapati Sambhajinagar, Maharashtra.

The store features a curved façade with white flowers on either side and is all white to match its clothing collection.

The new store showcases the brand’s signature range of shirts, bottoms, loungewear, co-ord sets, and accessories.

“Opening our 10th store in Chhatrapati Sambhajinagar is a testament to our commitment to making white a staple in everyone’s wardrobe,” Vineet Haralalka, CEO of Kingdom of White said.

“We are growing bigger and better, and we are excited to bring our unique offerings to this vibrant city,” Haralalka added.

Kingdom of White was launched as a direct to consumer brand in 2021 and the label opened its first store in 2023 and is also available in multi-brand outlets.

Currently, the lifestyle brand is present in cities such as Mumbai, Pune, Kolkata, Mumbai, Kochi, Lucknow and Siliguri.

“We’re taking white out of the boardroom and bringing it to a beach holiday, farmer’s market, weekend hike, rooftop dinners, games night, and literally anywhere, everywhere,” the brand said on its website.

“Our white styles are designed to promote freedom, fluidity and effortlessness. We are made for the bold, the visionary, and the creator in you,” the label added.