Libas is poised to redefine the standards of ethnic wear, positioning itself as the epitome of aspirational fashion for the modern Indian woman with this collaboration,” the label said in a press release.
Kiara Advani’s vibrant persona and her trendsetting style perfectly align with Libas’ ethos, which celebrates the spirit of the contemporary Indian woman – free-spirited, independent, and evolved.
The brand film begins with Kiara grooving to a retro beat and transitions from a playful daytime outfit to a dazzling evening ensemble from Libas’ Spring-Summer collection.
“Through this vibrant depiction, the brand film not only showcases the beauty of ethnic fashion but also inspires women to express themselves, embracing their unique styles,” Libas added.
“Our partnership with Kiara Advani marks a significant milestone for Libas as we embark on a journey to elevate our brand to new heights of sophistication and style,” Libas CEO Sidhant Keshwani said.
“With Kiara’s unparalleled charm and fashion-forward approach, we are confident that she will help us in making it the go-to destination for discerning consumers seeking aspirational ethnic wear,” he added.
“We truly believe Kiara embodies the essence of Libas, making her an ideal choice to represent the brand on a global stage,” Keshwani stated.
“As someone who values the timeless elegance of ethnic wear, I am thrilled to join forces with Libas as their brand ambassador,” Kiara Advani also said.
“Together, we aim to redefine traditional fashion and inspire women to express themselves confidently,” Advani too added.
Libas’ Spring-Summer collection epitomises the latest trends, blending timeless fabrics like cotton and linen with intricate thread work and vibrant pastel hues.
Featuring elegant silhouettes, signature gota work, and delicate embellishments, the collection offers a modern interpretation of classic elegance.
With a rich blend of textures and contemporary prints, Libas continues to captivate with its timeless appeal and attention to detail.
With Kiara Advani as their Brand Ambassador, Libas is set to embark on an exciting journey towards redefining ethnic fashion, captivating audiences with its distinctive blend of tradition and contemporary allure.
Libas is a young, fashionable, and accessible ethnic fashion brand that embodies the spirit of the modern Indian woman and offers stylish ethnic wear and comfortable fusion silhouettes.
