Textile major Raymond Ltd will launch ‘Khadi by Raymond’ on October 2 or Gandhi Jayanti Day to promote the fabric in India and global markets. Raymond was the first to forge the first partnership with Khadi & Village Industries Commission (KVIC).
“We have decided to launch the khadi range on Gandhi Jayanti on October 2. We will launch it through 300 exclusive stores and about 10 KVIC stores across the country. It will be introduced to international markets also in near future,” Raymond VP & head sales Ram Bhatnagar said.
However, we have to be cautious about expansions due to supply limitations. As the products are 100 per cent handmade, production cannot be raised in short period,” Bhatnagar said when asked about exclusive Khadi stores from Raymond.
Raymond’s offering in Khadi range will begin from Rs 700 onwards for a metre of fabric. It will also offer premium product Khadi lines including suits. All Khadi items will be 100 per cent hand woven and handmade. The company is initially working with 40 khadi clusters across India and will expand gradually.
The Company will procure silk fabric from Murshidabad and muslin cotton from South India khadi clusters, officials said. Under the partnership, Raymond has guaranteed a minimum procurement of Khadi and Khadi products for a period of five years with primary purchases in muslin cotton, wool blends and silk.
– Apparel and Textile News, Apparel Talk, Indian Apparel
