Textile and apparel conglomerate Raymond has launched Khadi label – ‘Khadi by Raymond’.
“Raymond is proud to have Khadi – the fabric of our nation as a part of our product portfolio. Raymond Khadi is set to reposition Khadi as a fabric of choice, in line with Prime Minister’s vision of promoting Khadi for fashion and reinstating our commitment to Make in India initiative,” Gautam Hari Singhania, CMD, Raymond said.
The Khadi & Village Industries Commission (KVIC) and Raymond Ltd. came together to launch India’s first branded Khadi label in December last year. Raymond has been certified by KVIC to sell ready-made garments and fabric which would be available at KVIC as well as Raymond outlets and also select international markets and e-commerce portals.
“The launch of khadi by Raymond has been termed a historical moment by KVIC. Today the agreement signed between KVIC and Raymond is bearing its first fruit and the exclusive display of Khadi apparels will open a new avenue for Khadi market and this will serve the cause of rural artisans of our country and support the cause of the Prime Minister Narendra Modi for greater use of Khadi by every Indian,” VK Saxena, chairman, KVIC, said at the launch.
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