India’s first organic garments brand, ‘Joy of Life’ has launched a range of under garments, night wear, yoga wear for men and women, children’s under wear and new born sets. The company owns patents in the US, Europe and India. The factory in Himachal Pradesh, with an effluent treatment plant and a sewerage treatment plant, purifies water and removes any toxic materials or chemicals emitted.

Advantage organic natural technologies is the force behind the brand ‘Joy of Life’ belongs and it uses indigenous green, organic herbal and wellness technology. Nnano and bio technology applications are used to dye and process garments. Materials are herbs and other bio-materials for anti-microbial, invigorating and moisture regulating and other value-added properties.

Organic clothing is made of non-toxic chemicals and dyes. Each and every ‘Joy of Life’ garment is infused with neem, tulsi and apple cider vinegar. The undergarments are soothing, comfortable and hygienic with a healing touch for the most sensitive parts of the human body. The range of garments stands for sophisticated fashion coupled with wellness that happens to be comfortable enough to be worn all day.

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