A brand that feels the pulse of today’s youth in more ways than one has done it again. John Players, to present new denim wear from ‘John Players Jeans’ in this winter season. Their brand new collection resonates with the fashion needs of the GenY.

The company steps up the trend with distressed and ripped denims with extensive patchwork and boro stitches. Patchwork jeans are a key item in any wardrobe and a must have for the fashion enthusiasts.

“John Players always offers its patrons a wide array of colors, styles and range. JPJ is an ideal solution for GenY wardrobe woes. Denim in multiple styles, fits, unique washes and treatments with various fabric options from JPJ are the best picks of the season. JPJ helps bring out the personal style statement of every individual and inches them closer to their personal style. It is a rare combination of trendy and personal,” Atul Chand, divisional chief executive – ITC Lifestyle Retailing Business said.

The JPJ trend list has intertwined fashion and comfort with top selections of the season – freedom to be artistic, fabric innovation and sustainability. You can pick from innovative knits, dobbies, coatings as well as next generation knits. The offerings are culled from various innovative sustainable techniques and use of performance fabrics that are water repellent and tear resistant.

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