Jeanologia, a Spanish textile finishing company, in collaboration with François Girbaud, designer and illustrator, is showcasing its new signature jeans ‘Hemotion’ at the ongoing Denim by Première Vision in Barcelona.

Hemotion is designed with the purpose of welcoming fresh ideas and allows room to experiment with the width, the length, and make jeans made with sustainable technologies look worn down.

The new signature jeans are created to introduce new ideas to the market and bring back emotion, courage and creativity in the denim industry. Jeanologia provides innovation and imagination without compromising on sustainability through its Hemotion jeans.