Bollywood stars Janhvi Kapoor and Aditya Roy Kapur will continue to be brand ambassadors for Aldo brand owned by global fashion and retail conglomerate Apparel Group.

This strategic move by Apparel Group, strengthens the brand’s presence in the Indian market and aligns with its commitment to innovative marketing strategies.

Aldo has also launched its Spring 2024 collection featuring Janhvi and Aditya, offering a diverse range of products.

Through consistent collaborations, Apparel Group has established strong relationships with influential celebrities, allowing them to effectively reach a wider audience and amplify brand awareness.

Apparel Group has strategically chosen celebrities that resonate with their ideal customer, leveraging their popularity to reach Aldo’s stores nationwide.

The brand’s target consumers associate with positive attributes such as aspiration, glamour, and trust towards the celebrity- building loyalty for Apparel Group.

“Our partnership with Janhvi Kapoor and Aditya Roy Kapur brings us immense joy and fits seamlessly with our objectives,” Tushar Ved, President, Apparel Group India said.

“This partnership has significantly expanded Apparel Group’s reach. This collaboration not only deepens consumer trust in Aldo, but also fortifies our commitment towards consumers in the Indian market,” Ved added.

Indian Apparel