German outdoor clothing brand ‘Jack Wolfskin’ has appointed Mr. Melody Harris-Jensbach, formerly chief product officer at both fashion retailer Esprit and sportswear firm Puma, as its new chief executive. Mr. Harris-Jensbach would replace Mr. Michael Rupp with immediate effect.
Mr. Rupp took over as CEO in 2012, replacing co-founder Mr. Manfred Hell, who had run the brand for nearly 25 years. Mr. Hell stepped down when U.S. private equity investor Blackstone bought the firm in 2011 for about 700 million euros ($877 million).
Wolfskin, which sells jackets, rucksacks, tents and shoes for mountaineers and trekkers, is also a popular urban brand in Germany. It has been focusing on expanding in Scandinavia and Eastern Europe.