Lifestyle e-tail venture Jabong has been brought under a new holding firm Global Fashion Group (GFG), which also houses four other online fashion e-commerce startups backed by tech incubator cum investor Rocket Internet and Swedish investment firm AB Kinnevik, according to media reports.
The plan to create the emerging markets focused fashion e-commerce firm was announced last year and has now been completed.
GFG will market a wide assortment of leading international apparel and accessories brands, a tailored selection of private labels and local assortments developed for specific ethnic markets notably in India, Indonesia and the West Asia.