Textile minister Smriti Irani has initiated a new Twitter campaign to promote cotton in the country urging twitteratis to join the movement and post pictures with cotton wearables. Celebrating the cotton industry, Irani tweeted a picture of herself in a cotton saree and encouraged others to share their #CottonIsCool looks as well.

She began the campaign by tweeting that India is among the largest cotton producing countries in the world, the #CottonIsCool campaign trending with 11K tweets.

Following the campaign, MP, actress Hema Malini posted her cotton look and tweeted “Nothing like fresh cottons to beat the heat; I believe in staying cool even on the hottest days #CottonIsCool”.

Former cricketer Virender Sehwag also posted his picture with one of the legendary players Kapil Dev and tweeted, “Like to be always Cool, but what you wear makes it much easier to be cool #CottonIsCool, really really cool”.

The government took a similar initiative to promote the handloom sector of the country through twitter few months back.

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