Tommy Hilfiger, a popular American garment brand, has launched an innovative digital sales showroom, located at its global headquarters in Amsterdam, the Netherlands.
The digital showroom revolutionizes the sales experience for retailers by offering them a more engaging and seamless buying approach. Customers can digitally view every item in the Tommy Hilfiger sportswear
and Hilfiger Denim seasonal collections and create custom orders with all product categories laid out across a single screen. They can view head-to-toe key looks, zoom in with incredible detail to see unique design features, and click on a garment for specific information such as colour, offerings, and size ranges.
Mr. Daniel Grieder, CEO, Tommy Hilfiger said, “Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams. The showroom concept completely changes the traditional buying approach and establishes a new fashion industry benchmark for business to business sales. The concept also supports our ongoing focus on efficiency and will significantly streamline and enhance the Tommy Hilfiger sales experience.”