Indian clothes have to be more competitive in terms of quality and pricing to tap the six billion US Dollar Australian market, currently dominated by China, India’s Consul General Manika Jain said inaugurating the India Pavilion at the International Sourcing Expo Australia 2015 at Melbourne.

Jain suggested that Indian exporters add value to their products and focus on branding to carve out a niche in the Australian market. For this, Indian exporters should do value addition to their products and focus on branding, thus creating a niche for their items in the Australian market, she said.

India’s share in the six billion US Dollar market for imported garments in Australian is a measly three per cent, while China enjoys a major chunk of it, according to Apparel Export Promotion Council (AEPC).

There are more than 65 Indian exhibitors at the three-day Sourcing Expo .The number of registered buyers this time at 3000 is more than last year’s figure of 2600.

Federation of Indian Export Organisations (FIEO) director general, Ajay Sahai said Australian interest in the Indian products has grown phenomenally. Exporters want to explore new markets like Australia, amid the demand slowdown in the European market, he said.