The ministry of textiles has joined hands with the ethnic apparel brand ‘BIBA’ and has launched ‘India Handloom Brand’ garments at BIBA’s flagship store at Lajpat Nagar, New Delhi.
“Textile ministry is focusing on promoting and reviving Indian handlooms and Indian weaves. India has a rich textile heritage and that an initiative such as this, wherein brands collaborate with the government’s initiative, would help make the programme bigger and more successful,” textiles minister, Smriti Zubin Irani said.
The new ‘Spring Summer Collection’ will have pieces with an additional tag of ‘India Handloom Brand’ to certify that the product is made using the quality fabric. This initiative will help popularize Indian handloom products, which will in turn help weavers and local artisans showcase their works on a wider platform.
“BIBA is proud to be associated with India Handloom Brand. He said that the India Handloom Brand’s fabrics are of supreme quality and are environment friendly. It has been BIBA’s constant endeavor to provide its customers with products of high quality which will glorify beauty, femininity and grace of Indian women,” Siddhartha Bindra, MD of BIBA said. Development commissioner (Handlooms), Alok Kumar, and chairperson of BIBA, Meena Bindra were also present on the occasion.
The India Handloom Brand was launched by the Prime Minister of India on 7th August last year in order to promote the branding of high quality handloom products, with zero defects and zero effect on the environment. Under the collaboration, the India Handloom Brand fabrics would be made available at key BIBA outlets across India.
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