Jealous 21, a denim brand from the house of Future Lifestyle Fashions (FLF) said it has received unprecedented response to experiential event FreeJeansDay held at the select stores in Mumbai, Bengaluru, Delhi and Chennai on March 25 to 26 respectively. The event registered 5000 female participation, the company in a statement said.
The campaign was part of its omni-channel marketing strategy where customers were holistically engaged on both online and brick and mortar retail.
“We are thrilled to get such a huge response. The experiment was not only a first for Jealous 21, but also a first for the country. We are extremely happy that girls turned up for the event in such a huge number and got a firsthand experience of our latest Spring Summer Collection along with grabbing their favorite Jealous Jeans. We are confident that the products will speak for themselves, and the girls will now come back to the brand again and again,” Rahul Gupta of Jealous 21 said.
“This initiative is a testimony of a massively successful Online- to-Offline (O2O) campaign in the fashion industry. We are extremely happy that we could create huge awareness for the brand, drive footfalls to the stores, made girls try our products and engage with them on social media all at once through this campaign. We will now create a loyal customer base for the brand by integrating the social media platform with the programme in the process,” Shibani Mishra, chief marketing at FLF brands said.
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