The international retail brand H&M will open its doors at the High Street Phoenix, Lower Parel in Mumbai on August 13. The brand has another store launch lined up at Phoenix Marketcity, Kurla also in Maharashtra on August 25. In winter this year, H&M plans to open its third store at Inorbit Mall, Malad also in Mumbai, the company sources said.

“The anticipation over our launch in Mumbai has been intense, and we are thrilled to launch in the city. We are confident that we can offer our customers added value through fashion, quality and sustainability at the best price”, Janne Einola, country manager said.

The High Street Phoenix courtyard store will be spread over 31,000 sq. ft., and it will be a full-concept flagship, offering two floors of trends for women, men, teenagers and children.

The brand will present the first three fashionistas in queue with gift cards worth Rs. 10,000, Rs. 7,000 and Rs. 5,000 respectively, while the next 500 in queue will receive such cards valued at Rs. 1000 each, a company release said.