Swedish retailer, H&M will open its first store at Bengaluru on March 25.

Spread over 2 floors and encompassing a space of more than 30,000 square feet, the new location will offer a wide variety of the latest fashion trends and timeless basics at affordable prices. The store will offer a wide assortment of merchandise catering to women, men, teenagers and children, including athletic wear and lingerie.

“We are very proud to open our first store in VR Bengaluru and bring to our customers what H&M is known for world over- fashion and quality in the best price, in a sustainable way.” Janne Einola, country manager for Hennes & Mauritz (H&M) Retail, India said.

The first three fashionistas will be rewarded with H&M gift cards worth Rs 10,000, Rs 7,000 and Rs 5,000 respectively, while the next 500 fashion lovers in queue will receive a limited edition H&M goodie bag and gift card worth Rs 1000.

This year, H&M plans to open stores in, Mohali, Noida and Mumbai.

H&M is the latest global fashion retailer to enter India, which will be the Swedish brand’s 60th market. It is the first overseas firm to enter India alone after the government allowed 100 per cent foreign direct investment in single-brand retail.

The company, which committed investment of 115 million US dollar in early 2014, plans to open 50 retail stores in India. H&M operates 3,900 stores across 59 countries, generating 22 billion US dollar in revenue.