Swedish fashion retailer Hennes & Mauritz (H&M) has opened its 32ndstore spanning 22,000 sq. ft. area at Xperia Mall, Palava City, Dombivli (E), in Mumbai. The store has entire range of fashion and accessories for women, men, teenagers and children.
H&M India has now turned its focus on smaller cities as well – at present, the bulk of the stores are located in key metros and Tier-I cities. Significantly, the retailer recently had rolled out stores in Ahmadabad and Mysore, too.
It seems that H&M is keeping up well with its strategy to open at least one store a month in India, and the approach has played out well, helping the brand to achieve a quick traction and create a strong affinity and brand recall among Indians.
Moreover, H&M India has also launched its own online store and app in the country, making it the 45th global market where H&M has e-commerce operations to supplement its offline presence.
Further, the retailer is also investing in a warehouse in Mumbai, expected to be ready by 2018 end, to bolster its e-commerce operations in India.
– Apparel and Textile News, Apparel Talk, Indian Apparel
