There can be a two-fold rise in sale at Rs 180 crore of the products of India Handloom Brand (IHB), an initiative of the Textiles Ministry in the current financial year, a senior official said.
The IHB is an authorization to quality of the handloom products in terms of raw material, processing, embellishments, weaving design and other factors, besides social and environmental compliances.
The IHB portal lists such products and contact details of their manufacturers and retailers, from where buyers can procure them. These products include natural dyed fabrics and sarees, organic cotton fabrics, cotton and silk sarees and branded handloom products sold in stores which have tied up with the IHB.
“With average sales of Rs 15 crore a month we should reach the Rs 180 crore mark. Handloom products are sold more during the winter so sales may increase further,” development commissioner (Handlooms) Shantmanu said.
– Apparel and Textile News, Apparel Talk, Indian Apparel
