The Italian Football Federation (FIGC) has signed a new comprehensive partnership with Puma that will see the sports brand operate as FIGC’s lead partner into the next decade.
Through this agreement, Puma has extended and increased its marketing rights as well as retaining the exclusive master license to actively manage the entire global licensing portfolio of FIGC.
“Puma will also continue as the official technical supplier supporting all associated FIGC teams,” Puma said in a press release.
Through this agreement, FIGC and Puma will actively work together on a number of projects to grow the image, profile and commerciality of FIGC on a global level.
This will entail shared marketing investment allocated to core areas of focus within the FIGC programme including youth development, women’s football, countering racism and globally promoting the FIGC brand.