Value garment retailer Garment Mantra Lifestyle has plans to expand its business into North East India and is part of the company’s efforts to tap into new markets and strengthen its distribution network.
The company has established strategic partnerships with distributors in key North East locations, including Siliguri, Guwahati, and Tinsukia.
“These cities are considered crucial distribution hubs for the region, providing an effective platform for expanding Garment Mantra Lifestyle’s market reach,” a press release informed.
The company’s business model focuses on working closely with retailers and offering direct market intelligence to distributors to optimise product placement.
“We intend to follow an international pattern of business expansion,” Prem Aggarwal, Chairman & Managing Director of Garment Mantra Lifestyle said.
“This approach includes connecting with customers and providing pre-booked orders to distributors while keeping a keen eye on the latest trends and customer requirements,” he added.
“This setup will be of great utility for wholesale customers as well as commission agents, enabling them to grow their business with the support of our products,” Aggarwal stated.
“One of the most significant aspects of our expansion is that all our quality products will now be available in the North East at the same price as in Tirupur,” he noted.
The Tiruppur based retailer’s expansion into North East India is expected to boost the company’s market presence and offer new business opportunities for local retailers and distributors.
This move aligns with the company’s ongoing commitment to providing high-quality garments at competitive prices while broadening its customer base.
