In the fourth of edition of India’s biggest intimate apparel trade fair, Galleria Intima, this year, one of the focal points is to be the transformation of the intimate apparel sector of the country to make it emerge as the next major hub of intimate wear manufacturing.
India, for long, has been a global player in the overall textile and apparel sector, but in the sub-segment of intimate wear India is yet to make in-roads in world trade. The show this year will focus on how intimate wear manufacturing industry in India can be boosted to attain global importance. It will focus on the strengths of the Indian industry that can be leveraged to position India as a leading manufacturing destination for intimate wear. Textile minister, Santosh Kumar Gangwar, will kick of the show. Joint secretary for textile exports, Sunaina Tomar too has confirmed her presence at the show.
The highlight of Galleria Intima is to show the leading intimate apparel brands of the world that the nation has all the necessary resources at its behest to conquer this sector and be the site of OEMs. The country has been a major player in the overall apparel and textile market worldwide and plans to make an indelible mark in the intimate apparel sector as well. At Galleria Intima 2015, one of the central aims would be on how to Make In India and sell the products in international market.
About 15 Chinese companies are also expected to participate, bringing with them their storehouse of raw materials, making Galleria Intima 4.0 an all-encompassing platform for intimate apparel. Yusuf Dohadwala, the CEO of Intimate Apparel Associations of India pointed out, “India has been a sleeping giant in the category of intimate wear for quite a long time. This is the time to wake the giant out of its slumber and show its true potential to the world. The ‘Make in India’ drive initiated by Prime Minister is sure to help us in commencing the golden age of the Intimate Wear Industry in the country.
The event will be organised by the Intimate Apparel Association of India (IAAI) at Crowne Plaza in New Delhi on August 26 – 27, 2015.
