Fashion e-commerce portal Fynd has introduced its Store in over 20 brand outlets of Steve Madden by collaborating with Reliance Brands Limited (RBL). RBL has also decided to take Fynd Store live in outlets for its other premium brands. Fynd Store is now live in 17 Gas stores, 10 stores of Brooks Brothers, 7 Hunkemöller, and 17 Superdry stores.

Fynd’s new store-integration feature ensures that every customer gets his/her choice of product delivered to their preferred address, company in a release said.

Fynd Store has already been made available in more than 20 Being Human clothing stores across India, and the feature has been well received by the retailers and customers.

Fynd, an O2O company, directly sources products across various categories including clothing, footwear, jewellery, and accessories, from the most prominent brands in the country. By leveraging technology and investing in constant innovation through products such as Fynd Store, the O2O Company offers Indian fashion enthusiasts an unparalleled shopping experience.

“We are extremely happy with the phenomenal traction that Fynd Store has received so far. We are now present in over 70 Reliance Brand stores across India and plan to integrate with more brands under RBL by the end of this month. By integrating Fynd Store in its outlets, we are sure that RBL will be able to offer an even more enhanced purchase experience to its loyal and enthusiastic consumers across the country, Harsh Shah, co-founder, Fynd said.

– Apparel and Textile News, Apparel Talk, Indian Apparel