Flipkart brought together over 100 Made-in-India fashion brands for the launch of FlipInTrends, with the objective to help them maximise growth opportunities in this year’s festive season.
“Available on the Flipkart app, FlipInTrends is based on early-stage generative AI innovations, utilises innovative merchandising and technological enhancements,” the online retailer said in a press release.
“When it comes to fashion industry, speed of trends changing is tremendous and FlipInTrends is aimed towards enriching trendy product offerings to effectively meet consumer demands,” Flipkart added.
This strategy also provides deeper engagement with the fashion seller ecosystem by incorporating deeper trend forecasts into the dashboard on the Flipkart Seller app.
Industry leaders from Meta, WGSN and Libas joined Flipkart in sharing their learnings on brand building and engagement with the audience at the launch event in New Delhi.
A true culmination of all things fashion, the event’s standout moments were an interesting conversation on style featuring renowned stylist Rhea Kapoor and a ramp walk featuring Bollywood star Mouni Roy.
Mouni Roy, as the event showstopper, showcased curated collections, exemplifying Flipkart’s commitment to diverse fashion choices for online shoppers
The event also witnessed the launch of the ‘Flipkart Fashion Trends 2024’ coffee table book that unveiled upcoming seasonal styles, providing insights about emerging trends in the fashion industry.
Renowned stylist Rhea Kapoor was joined by Priyanka Bhargav, Senior Director – Brand Marketing & Group Insights Head, Flipkart Group and Ravi Krishnan, Senior Director – Product, Flipkart.
Also engaged in the discussion was Samir Deepak Shah, Senior Director – Research, Flipkart for an interesting conversation on fashion trends.
They also shared their views on how Flipkart’s on-app experiences such as Virtual Reality, Video Commerce and Live Streaming helps customers discover and build trust in the products.
“Launch of FlipInTrends marks a milestone in our journey to curate cutting-edge trends and redefine the fashion shopping experience for our customers,” Pallavi Saxena, Senior Director – Flipkart Fashion said.
“We are dedicated to supporting Indian fashion brands by ensuring that they have access to the best insights, which enables them to bring trendiest collections to the Flipkart marketplace,” she added.
