The luxury Italian fashion house, Fendi, will celebrate its anniversary of 90 years, with a unique ‘Haute Fourrure fashion show’ in its hometown Rome on July seven, according to a company release.

Fendi along with Karl Lagerfeld and Silvia Venturini Fendi, celebrates 90 years of the maison’s great revolutionary worldwide achievements, avant-garde experimentation, unlimited research and innovation, proposing new luxurious and modern fur designs and accessories.

“An Haute Fourrure fashion show in Rome is the best way to celebrate Fendi’s 90 years anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship in furs. Rome is a magical and eternal city and its represents Fendi’s values, tradition and historic patronage while looking towards the future,” Pietro Beccari, Fendi chairman and CEO said.