Online fashion retailer ‘Fashionara’ has entered India’s home furnishing market with the launch of 36 brands across seven new categories.
“We have added close to 7,500 new products to our Home Fashion catalogue and plan to increase this number to 20,000 in the next 3 to 4 months,” the company said.
Some of the brands that Fashionara has on board include Mesleep, Swayam, Portico New York, Bombay Dyeing, Tangerine, Stellar Home USA, Corelle, Skipper furnishings and House.
Fashionara’s current offerings include a wide range of products across categories like apparel, accessories, innerwear and cosmetics.
Arun Sirdeshmukh, CEO said, “We are very excited to enter the Home Fashion category and home fashion is a segment that is growing extremely fast.”
“It is a perfect fit for us as most of our customers are between 25 and 35 years of age, with many in the process of setting up their first independent homes.”
“We expect to continue to double our business every second quarter on the back of this new category,” Sirdeshmukh added.