Online fashion discovery app Findow has raised an undisclosed amount in seed round from Raj Singh Bhandal, director at Next Media Works. The app launched in July 2016 and connects brands, boutiques and retailers with shoppers on its location-based platform. The platform also has an in-built marketplace for registered brands to reach out to shoppers.

“It is connecting consumers to offline fashion brands around them by leveraging the exciting personalization capabilities of the mobile device. The potential market size for a venture like Findow is big,” Bhandal said.

The app has signed up boutiques as well as premium designer brands and retailers including Gucci, Dior, Hermes, Ritu Kumar, Manish Arora and Anju Modi among others. With the current round of funding Findow will expand to other metro cities and key tier-2 cities as well as ramp up its marketing.

“We want to ensure that a user can interact with a brand on Findow across – be it deciding where to go, what to shop, getting Store information, easy purchases, discovering new brands,” Zarine Ahmad Bajaj, co-founder said.

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