The Government of India today launched the Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM), a flagship export facilitation initiative approved by the Union Cabinet on 12 November 2025. Anchored within the broader framework of the Export Promotion Mission, the MAS Intervention is being implemented under the NIRYAT DISHA sub-scheme of EPM and is aimed at strengthening international market access for Indian exporters, particularly MSMEs, first-time exporters and firms from priority sectors.
The Export Promotion Mission is jointly implemented by the Department of Commerce, Ministry of MSME and Ministry of Finance, in close coordination with Indian Missions abroad, Export Promotion Councils (EPCs), Commodity Boards and industry associations. As a key operational pillar of EPM, the MAS Intervention focuses on improving buyer connect and enhancing India’s presence in global markets through structured, coordinated and outcome-oriented market access interventions.
Under the Market Access Support Intervention of the Export Promotion Mission, structured financial and institutional support will be provided for activities including Buyer-Seller Meets (BSMs), participation in international trade fairs and exhibitions, Mega Reverse Buyer-Seller Meets (RBSMs) organised in India, and trade delegations to priority and emerging export markets identified under EPM.
A forward-looking three-to-five-year calendar of major market access events under the Export Promotion Mission will be prepared and approved in advance, enabling exporters and organising agencies to plan participation well ahead of time and ensuring continuity of market development efforts. A minimum participation of 35 per cent MSMEs has been mandated for supported events under EPM, with special prioritisation for new geographies and smaller markets to promote export diversification.
Event-level financial support ceilings and cost-sharing ratios under the Export Promotion Mission have been rationalised, with preferential support extended to priority sectors and markets. Small exporters with export turnover of up to ₹75 lakh in the preceding year will receive partial airfare support under EPM to encourage participation by new and small exporters. End-to-end processes for event listing, proposal submission, approvals, participant onboarding, fund release and monitoring will be enabled through https://trade.gov.in, ensuring transparency and ease of access under the Export Promotion Mission framework.
Mandatory online feedback mechanisms will be instituted under the Export Promotion Mission for exporters participating in each supported event, covering parameters such as buyer quality, business leads generated and market relevance. Based on feedback and implementation learnings, MAS guidelines under EPM will be progressively refined and institutionalised. A new component for Proofs-of-Concept and Product Demonstrations to overseas buyers, particularly in technology-intensive, emerging and sunrise sectors, will be notified shortly as part of the Export Promotion Mission.
Through the launch of the Market Access Support Intervention under the Export Promotion Mission, the Government aims to provide Indian exporters with predictable market-entry pathways, stronger buyer engagement and data-driven policy support, enabling deeper integration into global value chains and sustained export growth.
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