A well-known fashion brand in e-retail space, ‘Duke India’ has launched its online site www.dukeindia.com. The company has tied up with a fashion e-commerce solution provider ‘eShopBox’. The aim is to help Duke focus on its core business of manufacturing as well as increasing its online market share.
The website will offer its complete range of products, including services like exclusive products, color choices, and is equipped with all ecommerce user experience features that are an absolute must-have to give dukes customer a seamless shopping experience on its website.
eShopBox’s forte lies in providing online presence to new and existing brands and help them in their everyday operations. As Gagan Jain, Brand Head, Duke India points out, eShopBox, which currently managing e-commerce services for multiple clients would help Duke to increase their product options in different categories ranging from apparel, footwear, accessories and lingerie to suit individual tastes of users and enhance consumer experience.
“Our company had understood the dynamics of the e-commerce segment well, it was using this knowledge and understanding to help their clients increase their market presence,” Ankush Karwa, CEO of eShopBox said.
“Association with Duke, which is already an established brand on e-retail, will help us understand needs of the unexplored market, ie existing online brands, which will further help for maximizing penetration,” he added.
eShopBox has been around for three years while Duke complete 50 years of business in 2016. It continues to dominate the Indian men, women and kids fashion wear market.
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