Dollar Industries, one of the leading hosiery brands, is going to release its fifth television commercial (TVC) soon, featuring brand ambassador, Akshay Kumar, as per a company release.
With the actor becoming the face of Dollar, the brand’s products have received widespread acceptance across millions of homes in India and abroad. The brand’s success lies behind its dedication and effort to keep its designs trendy, comfortable, and stylish. The company’s annual growth rates average more than 18 per cent year-on-year.
“The association with Akshay Kumar has created the perfect brand image for our company and it has been a journey worth mentioning. In this period our company has witnessed exponential growth in terms of sales, customer base, dealer distribution network and has become one of the most popular hosiery brands of the country. This is our fifth TV commercial with him and we are very confident that the commercial will have an instant connect with the audience”, Vinod Kumar Gupta, managing director, Dollar Industriessaid.
“Dollar as a brand always believes in having a fit body and a fearless mind. And the new TV commercial is a reflection of this belief,” he said.
The brand will have a 360 degree advertising campaign across print, electronic, outdoor and online media to promote its new commercial.The company has four manufacturing units in Kolkata, Tirupur, Delhi and Ludhiana. Dollar Industries enjoys a 15 per cent market share in the branded hosiery segment in India, Gupta claimed.
