Devo, Siyaram’s premium menswear brand, has seen a noticeable rise in shoppers this wedding season as men across India look for outfits that express both style and character. Stores in major cities are witnessing strong demand for the new wedding range, which blends classic Indian detailing with a modern approach to fit and finish.
This wedding line by Devo has been thoughtfully designed to cater to every moment of the celebration. The collection boasts of regal sherwanis created for the groom, Indo-western styles made for the lively sangeet nights, and well-tailored Jodhpuri suits lending sophistication to the groom’s squad. For the reception, Devo offers a refined line of formal suits that balance elegance with comfort, while the kurta-pyjama sets for mehndi and haldi bring colour and ease to daytime festivities.
The collection reflects the joy and colour of celebration — elegant, confident and easy to wear through long gatherings. From embroidered sherwanis and tailored bandhgalas to classic Jodhpuris and Indo-western styles, every piece shows Devo’s emphasis on structure, comfort, and precision.
Each piece shows Devo’s signature craftsmanship and attention to detail. The fit is made to feel natural and easy, just right for long wedding celebrations. This approach has helped Devo carve out a clear identity among the buyers who value fine quality and an honest sense of style. Every outfit is designed to look regal while staying comfortable through hours of celebration. Devo relies on quality fabrics, and proven tailoring to create outfits that look refined and stay comfortable even through long celebrations.
Whether it’s for the groom, his friends, or close family, the collection keeps the focus on simple design and festive spirit.
Adding to this, Gyan Prakash Srivastava, Brand Head, Devo said, “Devo represents the evolution of Indian menswear, where tradition meets structure and craftsmanship meets clarity of design. This wedding season has been very encouraging for us with strong customer turnout across our pan-India stores. Our collections reflect a deep cultural connect and focus on products that resonate with modern celebrations. Every creation carries the trust and legacy that Siyaram’s has built over decades.”
Speaking on the brand’s growing traction, Gaurav Poddar, Executive Director, Siyaram’s said, “Devo is built on Siyaram’s long-standing legacy of textile excellence and quality. The response this wedding season shows that customers appreciate clothing that balances authenticity with design discipline. We have stayed true to that idea across our entire range.”
Alongside its collections, Devo pays close attention to how people experience the brand inside its stores. Each store offers styling guidance and fitting services to help customers find what works best for them. Many shoppers mention that customisation & personalisation makes their visit easier and more personal. It’s one of the reasons Devo stands out during the busy wedding season and keeps people coming back for festive or formal wear.
The steady response this season reflects a clear shift in how men approach festive dressing. They are choosing designs that feel genuine, fit well, and last longer. For Devo, this response reinforces the belief that staying true to craftsmanship and trends remains the time-tested way to grow.
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