Stellaro brand-owned direct-to-consumer (D2C) ethnic wear brand Rangita has stepped into the offline space by opening two brand outlets in Visakhapatnam and Kakinada in Andhra Pradesh.

The newly launched stores, strategically positioned in prime locations within Visakhapatnam and Kakinada, showcase Rangita’s distinctive fusion of traditional grace and contemporary style.

Housing a diverse collection, from exquisite sarees to elegant kurtas, the outlets will cater to the diverse tastes and preferences of its clientele.

The brand’s ethos, centered on celebrating the individuality of women, is evident in its meticulously curated product range designed to suit both everyday wear and festive occasions.

“Rangita is available through online platforms like Amazon, Ajio, Flipkart, Myntra, and Tata Cliq and our foray into physical retail signals a pivotal chapter in our growth trajectory,” a press release stated.

“The brand’s vision involves expansive growth across India, commencing with a strategic emphasis on the burgeoning southern market,” Stellaro added.

“Our online presence has been instrumental in establishing our brand, and the decision to explore offline retail, is to engage with customers through multiple touch points,” Himanshu Chakrawarti, CEO of Stellaro Brands said.

“The inauguration of our first two stores in Andhra Pradesh signifies our dedication to delivering a distinctive brand experience to fashion-conscious consumers,” he added.

“This is only the beginning, and we anticipate expanding our presence, solidifying Rangita as a beloved name for high-quality Indian fashion,” Chakrawarti informed.

The two stores will cater to women aged 20 and above, offering an array of affordable and trendy ethnic fashion choices at price points ranging from Rs 399 to Rs 1,499.

Indian Apparel.