Suiting brand, Raymond, is set to launch a range of the traditional Arab dress, dishdasha or kundurah, in cotton for the GCC market where its sales and network of retail outlets are growing strongly.
Raymond offers expensive fabrics, ready-to-wear garments and shirting through its 1,000-plus retail outlets that include the Raymond shop, ColourPlus, Park Avenue, Parx and Makers. It has plans to introduce six to eight varieties of cotton dishdashas in six months.
Other innovations being done for the hot and humid GCC weather include an odour-free suit nicknamed the Fresco jacket which absorbs perspiration. For the winter, Raymond has introduced printed designs in a range of colours in Egypt’s Gizan cotton and linen fabric.
Raymond opened its first made-to-measure outlet at The Dubai Mall, where a customer can pick a design from its wide range and give his measurements for a suit or a shirt, which is stitched at its Bengaluru factory and delivered to the customer within 14 days.
The idea is to incorporate personalised fittings and comfort to the customer without an additional cost. The concept has become so popular that the outlet’s sales have grown 120 per cent within three years of its opening.
Riding on the success of its offerings, Raymond is opening six more franchise outlets in Oman, Saudi Arabia and the UAE in the next two months, company sources said.
