British multinational retailer Debenhams has released a casualwear assortment of the highly popular Principles by Ben de Lisi brand in some 60 stores nationwide and online.
Titled Ben de Lisi Weekend, the 60-piece contemporary yet sophisticated style range has been designed under the guidance of the label’s eponymous American design talent and creative head, Ben de Lisi.
Speaking to media about the line, the 59-year-old designer revealed,”I’m thrilled to be further building on the Principles by Ben de Lisi brand with a fresh and exciting casual collection. The range is for a modern, stylish woman who has an eye for quality, cut and detail.”
Commenting on the face of the label, Sophie Dahl, the New York-based designer said,”Sophie Dahl embodies everything that the collection represents – a beautiful, modern, sophisticated working Mum who always looks fantastic.”