Fashion and lifestyle portal Jabong has launched a collection of UK-based women’s fashion retailer Missguided’s products on its platform following an exclusive deal.
Jabong had earlier exclusively launched international brands such as Topshop, Topman, Dorothy Perkins and Miss Selfridge.
The £86 million turnover British company was founded by Indian-origin entrepreneur Nitin Passi in 2009. Missguided is a women online-fashion brand.
“India is a key strategic market for Missguided and we are confident our partnership with Jabong will be a huge success,” Passi, CEO, Missguided said.
